Memorable Weight Management Messages
Faculty Sponsor
Andrea A. McCracken, Gonzaga University
Research Project Abstract
Weight management is a major health challenge and has been linked to medical, psychological, social, and financial difficulties (Sarwer, Foster, & Wadden, 2004; Neumark-Sztainer & Haines, 2004; Carr & Friedman, 2006; Wolf & Colditz, 1998). However, the strategies employed by weight management programs and campaigns toward addressing this challenge have experienced limited success (U.S. Department of Agriculture, 2004). This research proposal employs a survey format to identify memorable weight messages. Memorable messages have two qualities: first, the individual recalls the message for a long period of time, and second, the individual perceives the message as having an important influence on their (Knapp et al., 1981). By asking participants to report about memorable weight messages, we can identify the message source, message content, and the perceived effectiveness of the message for weight management behaviors. Implications for healthcare practitioners, individuals trying to manage their weight, and health scholars will be discussed.
Session Number
RS2
Location
Robinson 210
Abstract Number
RS2-e
Memorable Weight Management Messages
Robinson 210
Weight management is a major health challenge and has been linked to medical, psychological, social, and financial difficulties (Sarwer, Foster, & Wadden, 2004; Neumark-Sztainer & Haines, 2004; Carr & Friedman, 2006; Wolf & Colditz, 1998). However, the strategies employed by weight management programs and campaigns toward addressing this challenge have experienced limited success (U.S. Department of Agriculture, 2004). This research proposal employs a survey format to identify memorable weight messages. Memorable messages have two qualities: first, the individual recalls the message for a long period of time, and second, the individual perceives the message as having an important influence on their (Knapp et al., 1981). By asking participants to report about memorable weight messages, we can identify the message source, message content, and the perceived effectiveness of the message for weight management behaviors. Implications for healthcare practitioners, individuals trying to manage their weight, and health scholars will be discussed.
