Document Type
Peer Reviewed Article
Publication Date
2024
Abstract
Superheroes are distinguished from supervillains due to their morally relevant behavior. However, what happens when they both engage in immoral behavior? This study examined how individuals perceive moral transgressions by their favorite superhero/villain in a quasi-experimental design. In line with Social Cognitive Domain Theory and Moral Foundations Theory, transgressions related to harm and justice were assessed. Specifically, participants (N = 363, predominantly White/Caucasian and South Asian) assessed characters’ likability, character traits, and moral evaluations. In line with hypotheses, results suggested that (a) superheroes were liked more than supervillains; (b) transgressions by superheroes were more morally impermissible than those by supervillains, and (c) superheroes were perceived as having more positive character traits than supervillains. Participants’ moral evaluations were qualified by interaction effects related to culture and assessment order. Implications for our understanding of fictional characters are discussed.
Recommended Citation
Martin, Justin F. and Kapoor, Hansika (2024) "It’s Worse If Superman Does It: Perceptions of Moral Transgressions Committed by Superheroes and Supervillains," Heroism Science: Vol. 9: Iss. 1, Article 7. DOI: 10.26736/hs.2024.01.08