Variations in involvement: motivating bystanders to care for senior citizens
Document Type
Article
Publication Date
6-5-2017
Abstract
The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders.
Recommended Citation
Keller, S. and Wilkinson, T. (2017). Variations in involvement: motivating bystanders to care for senior citizens. International Journal of Pharmaceutical and Healthcare Marketing 11(2), 117-132. https://doi.org/10.1108/IJPHM-06-2016-0029