Business Faculty Books

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  The Customer Trap: How to Avoid the Biggest Mistake in Business

  Timothy J. Wilkinson

  The Customer Trap argues that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. This book demonstrates how to avoid falling into asymmetric relationships with the big-box stores, maintain independence, protect brand and margins, and make more money than ever by creating and controlling sales channels.

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  Strategic Management in the 21st Century

  Timothy J. Wilkinson

  Covering both practical and theoretical aspects of strategic management, this three-volume work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. It examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust.

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  International business in the 21st century

  Timothy J. Wilkinson

  Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. Volumes cover issues related to establishing an international business, getting a business up and running, and doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk.

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  Marketing in the 21st Century Vol. 1: New World Marketing

  Timothy J. Wilkinson

  Part of a four-volume set that focuses on current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. This volume provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.