Marketing in the 21st Century Vol. 1: New World Marketing
Part of a four-volume set that focuses on current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. This volume provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.
Business | Marketing
Wilkinson, Timothy J. and Thomas, Andrew R., eds. Marketing in the 21st Century Vol. 1: New World Marketing. Westport, Conn.: Praeger, 2007.