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The article describes the case of Floating Island International (FTI) with regards to developing a "blue ocean" strategy to establish the new technological invention known as BioHaven as a vehicle for wastewater treatment and water remediation. A BioHaven floating island is a man-made ecosystem mimicking natural wetlands that can be used to help clean water and create riparian habitat. Bruce Kania, FII Founder and BioHavens inventor, used biomimicry, a science that studies nature's models.

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