Submission Title

Representations of Motherhood in Popular American Magazines

Presenter Information

Lane Lewis, Gonzaga University

Session Number

RS3

Location

Robinson 229

Abstract Number

RS3-c

Abstract

Understanding the importance of mothering ideologies in popular media, this research seeks to examine the mothering ideologies present in three popular women’s magazines and one popular parenting magazine. I perform structured and ethnographic content analysis of four issues of each of the following magazine titles: Good Housekeeping, Family Circle, Woman’s Day, and Parents.

I examine the prevalence of the “intensive mothering” ideology—thought to be the hegemonic ideal for modern day mothers—in each issue, and analyze the topic of self-care in the lives of mothers. Each selected issue is examined for assumptions regarding mothering norms, messages which normalize self-care and support systems in the life of a mother, and the presence of care activities being performed by or for mothers.

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Apr 23rd, 9:00 AM Apr 23rd, 10:30 AM

Representations of Motherhood in Popular American Magazines

Robinson 229

Understanding the importance of mothering ideologies in popular media, this research seeks to examine the mothering ideologies present in three popular women’s magazines and one popular parenting magazine. I perform structured and ethnographic content analysis of four issues of each of the following magazine titles: Good Housekeeping, Family Circle, Woman’s Day, and Parents.

I examine the prevalence of the “intensive mothering” ideology—thought to be the hegemonic ideal for modern day mothers—in each issue, and analyze the topic of self-care in the lives of mothers. Each selected issue is examined for assumptions regarding mothering norms, messages which normalize self-care and support systems in the life of a mother, and the presence of care activities being performed by or for mothers.