Submission Title

Memorable Weight Management Messages

Session Number

RS2

Location

Robinson 210

Abstract Number

RS2-e

Abstract

Weight management is a major health challenge and has been linked to medical, psychological, social, and financial difficulties (Sarwer, Foster, & Wadden, 2004; Neumark-Sztainer & Haines, 2004; Carr & Friedman, 2006; Wolf & Colditz, 1998). However, the strategies employed by weight management programs and campaigns toward addressing this challenge have experienced limited success (U.S. Department of Agriculture, 2004). This research proposal employs a survey format to identify memorable weight messages. Memorable messages have two qualities: first, the individual recalls the message for a long period of time, and second, the individual perceives the message as having an important influence on their (Knapp et al., 1981). By asking participants to report about memorable weight messages, we can identify the message source, message content, and the perceived effectiveness of the message for weight management behaviors. Implications for healthcare practitioners, individuals trying to manage their weight, and health scholars will be discussed.

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Apr 23rd, 9:00 AM Apr 23rd, 10:30 AM

Memorable Weight Management Messages

Robinson 210

Weight management is a major health challenge and has been linked to medical, psychological, social, and financial difficulties (Sarwer, Foster, & Wadden, 2004; Neumark-Sztainer & Haines, 2004; Carr & Friedman, 2006; Wolf & Colditz, 1998). However, the strategies employed by weight management programs and campaigns toward addressing this challenge have experienced limited success (U.S. Department of Agriculture, 2004). This research proposal employs a survey format to identify memorable weight messages. Memorable messages have two qualities: first, the individual recalls the message for a long period of time, and second, the individual perceives the message as having an important influence on their (Knapp et al., 1981). By asking participants to report about memorable weight messages, we can identify the message source, message content, and the perceived effectiveness of the message for weight management behaviors. Implications for healthcare practitioners, individuals trying to manage their weight, and health scholars will be discussed.