Marketing in the 21st Century Vol. 1: New World Marketing

Title

Marketing in the 21st Century Vol. 1: New World Marketing

Files

Description

Part of a four-volume set that focuses on current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. This volume provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.

ISBN

9780275992767

Publication Date

2007

Disciplines

Business | Marketing