Major Theories of Business Strategy

Authors

Dawn L. Keig, Whitworth UniversityFollow
Lance Eliot Brouthers, Kennesaw State University

Document Type

Book Chapter

Publication Date

5-22-2013

Abstract

This chapter summarizes some of the most influential theories of business strategy, tracing their intellectual development within the strategic literature. A framework for comparing and contrasting the different theories of business strategy is introduced by categorizing individual theories into four dominant theoretical paradigms: product/market-based, industry-based, resource-based, and competition-based theories. Key thought leaders, basic premises, and limitations of each strategy are discussed.

Recommended Citation

Keig, D. and Brouthers, L.E. (2013). Major Theories of Business Strategy. In T.J. Wilkinson (Ed.), Strategic Management in the 21st Century (Vol. 3). Santa Barbara, CA: ABC-CLIO.